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Entraction Holding AB (STO:24H) DOXXbet Launches Poker In The Entraction Network

Entraction Holding AB (STO:24H) Solna, Sweden (19 September 2008). Entraction announces that it has signed a deal with DOXXbet to supply them with poker software and access to the Entraction poker network for their new poker venture "DOXXpoker.com". The DOXX Group has more than 14 years' experience of the gambling market operating a chain of betting shops in Eastern Europe.

DOXX is a strong capital group active from early 90's in the entertainment, leisure and gaming industry. In 2007, DOXXbet gained a Maltese license for its international operation and successfully entered the European online market. DOXXpoker.com will be promoted in Slovakia, Russia, Poland, Romania, Hungary, the Czech Republic, Greece, Serbia and Bulgaria.

"DOXX's experience from both offline and online gambling shows good prospects for success in the growing poker market in Eastern Europe," says Peter Åström, CEO of Entraction.

"Our target markets have strong player communities and our priority will be to increase the positive awareness of poker, co-operating with several National Poker Associations starting in Slovakia and the Czech Republic. The strong knowledge about additional markets in Eastern Europe will provide excellent opportunities to promote our online sites," says Stefan Svec, Casino and Poker Senior Manager of DOXXbet Ltd.

"DOXXbet's corporate tradition combined with experience provides security and credibility guarantees to all new and existing customers." says Milan Smehyl, CEO of DOXXbet Ltd.

For more information, please contact: Pia Rosin, Corporate Communications Director, +46 70 753 22 46 Peter Åström CEO, +46 73 600 85 01

LINK: http://hugin.info/135935/R/1252791/272605.pdf

Entraction Holding AB

http://www.24hpoker.se

ISIN: SE0000355729

Stock Identifier: SSE.ENTB

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