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Tiger Brands To Buy Chococam From Barry Callebaut

Barry Callebaut AG (PinkSheets:BYCBF) Corporate news announcement processed and transmitted by Hugin ASA. The issuer is solely responsible for the content of this announcement. ---------------------------------------------------------------------- --------------

* Tiger Brands Limited of South Africa to buy Chococam, Cameroon, in line with its African expansion strategy * Transaction will allow Barry Callebaut to focus on cocoa sourcing and cocoa processing in Africa * Barry Callebaut remains committed to Cameroon through its subsidiary SIC Cacaos

Johannesburg/RSA, Douala/Cameroon, Zurich/Switzerland, July 24, 2008 - Tiger Brands Limited, South Africa's leading branded food and healthcare company, announced today its intention to acquire 74.7% of the shares of consumer chocolate manufacturer Chococam in Cameroon from Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate products. The remaining 25.3% of the shares are held by a number of small private shareholders.

Contacts

Tiger Brands

For investors and financial for the media: analysts: Michael Fleming, Jimmy Manyi Chief Financial Officer, Tiger Group Executive Corporate Affairs Brands 3010 William Nicol Drive, Bryanston, Republic of South Africa Phone: +27 11 840 4000 Phone: +27 11 840-4446 michael.fleming@tigerbrands.com jimmy.manyi@tigerbrands.com

Barry Callebaut for investors and financial for the media outside Africa: analysts: Simone Lalive d'Epinay, Head of IR Gaby Tschofen, VP Corp.Communications Barry Callebaut AG, Zurich, Barry Callebaut AG, Zurich, Switzerland Switzerland Phone: +41 43 204 04 23 Phone: +41 43 204 04 60 simone_lalive@barry-callebaut.com gaby_tschofen@barry-callebaut.com

for the media in Africa

Didier Buecher, Manager Barry Callebaut Africa c/o Chococam, Douala, Cameroon Phone: +237 33 37 54 86 didier_buecher@barry-callebaut.com

The news release can be downloaded from the following link:

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Barry Callebaut AG P.O. Box Zurich Switzerland

WKN: 914661; ISIN: CH0009002962; Index: SMCI, SPI, SPIEX; Listed: Main Market in SWX Swiss Exchange;

LINK: http://hugin.info/100441/R/1238294/264895.pdf

Barry Callebaut AG

http://www.barry-callebaut.com

ISIN: CH0009002962

Stock Identifier: XSWX.BARN

US: PinkSheets:BYCBF

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Barry Callebaut AG

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